<?xml version="1.0"?><?xml-stylesheet type="text/xsl" href="../4_X02.xsl"?><ownershipDocument>    <schemaVersion>X0304</schemaVersion>    <documentType>4</documentType>    <periodOfReport>2012-01-31</periodOfReport>    <issuer>        <issuerCik>0000021665</issuerCik>        <issuerName>COLGATE PALMOLIVE CO</issuerName>        <issuerTradingSymbol>CL</issuerTradingSymbol>    </issuer>    <reportingOwner>        <reportingOwnerId>            <rptOwnerCik>0001511134</rptOwnerCik>            <rptOwnerName>Dolan Victoria L</rptOwnerName>        </reportingOwnerId>        <reportingOwnerAddress>            <rptOwnerStreet1>C/O COLGATE-PALMOLIVE COMPANY</rptOwnerStreet1>            <rptOwnerStreet2>300 PARK AVENUE</rptOwnerStreet2>            <rptOwnerCity>NEW YORK</rptOwnerCity>            <rptOwnerState>NY</rptOwnerState>            <rptOwnerZipCode>10022</rptOwnerZipCode>            <rptOwnerStateDescription></rptOwnerStateDescription>        </reportingOwnerAddress>        <reportingOwnerRelationship>            <isDirector>0</isDirector>            <isOfficer>1</isOfficer>            <isTenPercentOwner>0</isTenPercentOwner>            <isOther>0</isOther>            <officerTitle>VP &amp; Corporate Controller</officerTitle>        </reportingOwnerRelationship>    </reportingOwner>    <nonDerivativeTable>        <nonDerivativeTransaction>            <securityTitle>                <value>Common Stock</value>            </securityTitle>            <transactionDate>                <value>2012-01-31</value>            </transactionDate>            <transactionCoding>                <transactionFormType>4</transactionFormType>                <transactionCode>M</transactionCode>                <equitySwapInvolved>0</equitySwapInvolved>                <footnoteId id="F1"/>            </transactionCoding>            <transactionAmounts>                <transactionShares>                    <value>9666</value>                </transactionShares>                <transactionPricePerShare>                    <value>73.23</value>                </transactionPricePerShare>                <transactionAcquiredDisposedCode>                    <value>A</value>                </transactionAcquiredDisposedCode>            </transactionAmounts>            <postTransactionAmounts>                <sharesOwnedFollowingTransaction>                    <value>28242</value>                </sharesOwnedFollowingTransaction>            </postTransactionAmounts>            <ownershipNature>                <directOrIndirectOwnership>                    <value>D</value>                </directOrIndirectOwnership>                <natureOfOwnership>                    <value></value>                </natureOfOwnership>            </ownershipNature>        </nonDerivativeTransaction>        <nonDerivativeTransaction>            <securityTitle>                <value>Common Stock</value>            </securityTitle>            <transactionDate>                <value>2012-01-31</value>            </transactionDate>            <transactionCoding>                <transactionFormType>4</transactionFormType>                <transactionCode>M</transactionCode>                <equitySwapInvolved>0</equitySwapInvolved>                <footnoteId id="F1"/>            </transactionCoding>            <transactionAmounts>                <transactionShares>                    <value>4833</value>                </transactionShares>                <transactionPricePerShare>                    <value>76.58</value>                </transactionPricePerShare>                <transactionAcquiredDisposedCode>                    <value>A</value>                </transactionAcquiredDisposedCode>            </transactionAmounts>            <postTransactionAmounts>                <sharesOwnedFollowingTransaction>                    <value>33075</value>                </sharesOwnedFollowingTransaction>            </postTransactionAmounts>            <ownershipNature>                <directOrIndirectOwnership>                    <value>D</value>                </directOrIndirectOwnership>                <natureOfOwnership>                    <value></value>                </natureOfOwnership>            </ownershipNature>        </nonDerivativeTransaction>        <nonDerivativeTransaction>            <securityTitle>                <value>Common Stock</value>            </securityTitle>            <transactionDate>                <value>2012-01-31</value>            </transactionDate>            <transactionCoding>                <transactionFormType>4</transactionFormType>                <transactionCode>S</transactionCode>                <equitySwapInvolved>0</equitySwapInvolved>                <footnoteId id="F2"/>            </transactionCoding>            <transactionAmounts>                <transactionShares>                    <value>14499</value>                </transactionShares>                <transactionPricePerShare>                    <value>90.3974</value>                </transactionPricePerShare>                <transactionAcquiredDisposedCode>                    <value>D</value>                </transactionAcquiredDisposedCode>            </transactionAmounts>            <postTransactionAmounts>                <sharesOwnedFollowingTransaction>                    <value>18576</value>                </sharesOwnedFollowingTransaction>            </postTransactionAmounts>            <ownershipNature>                <directOrIndirectOwnership>                    <value>D</value>                </directOrIndirectOwnership>                <natureOfOwnership>                    <value></value>                </natureOfOwnership>            </ownershipNature>        </nonDerivativeTransaction>        <nonDerivativeHolding>            <securityTitle>                <value>Common Stock</value>            </securityTitle>            <postTransactionAmounts>                <sharesOwnedFollowingTransaction>                    <value>249</value>                </sharesOwnedFollowingTransaction>            </postTransactionAmounts>            <ownershipNature>                <directOrIndirectOwnership>                    <value>I</value>                </directOrIndirectOwnership>                <natureOfOwnership>                    <value>By Issuer's 401(k) Plan Trustee</value>                </natureOfOwnership>            </ownershipNature>        </nonDerivativeHolding>    </nonDerivativeTable>    <derivativeTable>        <derivativeTransaction>            <securityTitle>                <value>Stock Option (Right to Buy)</value>            </securityTitle>            <conversionOrExercisePrice>                <value>73.23</value>            </conversionOrExercisePrice>            <transactionDate>                <value>2012-01-31</value>            </transactionDate>            <transactionCoding>                <transactionFormType>4</transactionFormType>                <transactionCode>M</transactionCode>                <equitySwapInvolved>0</equitySwapInvolved>                <footnoteId id="F1"/>            </transactionCoding>            <transactionAmounts>                <transactionShares>                    <value>9666</value>                </transactionShares>                <transactionPricePerShare>                    <value>0</value>                </transactionPricePerShare>                <transactionAcquiredDisposedCode>                    <value>D</value>                </transactionAcquiredDisposedCode>            </transactionAmounts>            <exerciseDate>                <value>2011-09-10</value>            </exerciseDate>            <expirationDate>                <value>2015-09-10</value>            </expirationDate>            <underlyingSecurity>                <underlyingSecurityTitle>                    <value>Common Stock</value>                </underlyingSecurityTitle>                <underlyingSecurityShares>                    <value>9666</value>                </underlyingSecurityShares>            </underlyingSecurity>            <postTransactionAmounts>                <sharesOwnedFollowingTransaction>                    <value>4834</value>                </sharesOwnedFollowingTransaction>            </postTransactionAmounts>            <ownershipNature>                <directOrIndirectOwnership>                    <value>D</value>                </directOrIndirectOwnership>                <natureOfOwnership>                    <value></value>                </natureOfOwnership>            </ownershipNature>        </derivativeTransaction>        <derivativeTransaction>            <securityTitle>                <value>Stock Option (Right to Buy)</value>            </securityTitle>            <conversionOrExercisePrice>                <value>76.58</value>            </conversionOrExercisePrice>            <transactionDate>                <value>2012-01-31</value>            </transactionDate>            <transactionCoding>                <transactionFormType>4</transactionFormType>                <transactionCode>M</transactionCode>                <equitySwapInvolved>0</equitySwapInvolved>                <footnoteId id="F1"/>            </transactionCoding>            <transactionAmounts>                <transactionShares>                    <value>4833</value>                </transactionShares>                <transactionPricePerShare>                    <value>0</value>                </transactionPricePerShare>                <transactionAcquiredDisposedCode>                    <value>D</value>                </transactionAcquiredDisposedCode>            </transactionAmounts>            <exerciseDate>                <value>2011-09-16</value>            </exerciseDate>            <expirationDate>                <value>2016-09-16</value>            </expirationDate>            <underlyingSecurity>                <underlyingSecurityTitle>                    <value>Common Stock</value>                </underlyingSecurityTitle>                <underlyingSecurityShares>                    <value>4833</value>                </underlyingSecurityShares>            </underlyingSecurity>            <postTransactionAmounts>                <sharesOwnedFollowingTransaction>                    <value>9667</value>                </sharesOwnedFollowingTransaction>            </postTransactionAmounts>            <ownershipNature>                <directOrIndirectOwnership>                    <value>D</value>                </directOrIndirectOwnership>                <natureOfOwnership>                    <value></value>                </natureOfOwnership>            </ownershipNature>        </derivativeTransaction>    </derivativeTable>    <footnotes>        <footnote id="F1">Exercise of stock options awarded under the issuer's employee stock option plan.</footnote>        <footnote id="F2">Sale of shares with a portion of the proceeds delivered to the issuer for payment of the exercise price of options under the issuer's employee stock option plan and the related tax withholding.</footnote>    </footnotes>    <remarks></remarks>    <ownerSignature>        <signatureName>Nina R. Huffman by power of attorney</signatureName>        <signatureDate>2012-02-02</signatureDate>    </ownerSignature></ownershipDocument>
